Booth Beef
Today’s comic was inspired by several factors…
1. E3 (obviously) and the ridiculous amount of ladies hired to stand around and look pretty to advertise video games they know nothing about. I understand the whole “sex sells” mentality, but it’s becoming far too overdone in this industry as many of you witnessed/read about.
2. Steve mentioned in a tweet (which I somehow missed completely) that the whole “Booth Babe” thing should be equal opportunity for both genders and coined the term “Booth Beef”… I didn’t even see the tweet until after the comic idea took form, but I have to hand it to him, he called it.
3. Our friend, Curtis (better known to his fans as Takahata101) also mentioned in a tweet that he wanted to be the pioneer of male Booth Babes, and came up with the term “Booth Bro” which set the wheels in my brain turning until I wrote out an outline for this comic.
I’ll also mention, I didn’t ask anyone for permission before I drew them into this comic… rather, I informed them that this was happening, so my apologies to the guest stars. Featured here we have Teal Sherer as the hostess of the first booth with male babes, and a beefy line-up of Chris Avellone (Obsidian Entertainment), Curtis (Takahata101), Marc Watson (@Marc_IRL on twitter, customer service rep for Mojang) and of course Steve (my awesome brother and founder of Dracogen investments).
| This entry was posted by Ash on June 20, 2012 at 12:01 am, and is filed under Comic. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |


about 11 months ago
It is odd how few guy models you see helping sell this stuff, oddly enough the only example of ‘booth beef’ I know of at E3 was at the Planetside 2 booth, and they had 2 guys and 1 girl, each in full armour (one for each faction.)
I’m unsure why that is honestly, yes gaming is still a predominately male driven media, but I’m not sure game journalism is just as bad (maybe it is?) You could argue it’s targeted at the gamer audience, but so many booths don’t allow photos or filming, and too many sites were nervous about backlash for showing booth babes that I saw nearly no coverage of it.
It hurts mine brain.
about 11 months ago
This is just as awesome as I imagined it would be! Booth Bros, forever!
about 11 months ago
I’m down with equal opportunity. This world needs MOAR sexy, not less. Maybe require vendors to supply one booth bro per booth babe if they want to sell via sex appeal. Sexism isn’t the problem, it’s the lack of equivalency, imo.
about 11 months ago
Speaking as a straight male?
This is too many kinds of AWESOME than can possibly be counted!!!!!
Ash – as always, you RAWK! ^_^
about 11 months ago
I remember this been discussed on twitter // Now I’ve got the “how likes short shorts” scene from the Simpsons playing in my head =D
Also, Ash Y U Always Yelling?
-M
about 11 months ago
This is amazing. I’m now going to make booth bro tshirts for my guy friends to wear when we go Pax.
about 11 months ago
Lol, are you going to have a booth?
about 11 months ago
OMG best comic ever, those guys look sexy I’m doing that to all of my shirts. By the way is that takahata101?
about 11 months ago
yes indeed it is
about 11 months ago
I’m afraid Curtis is out of luck on the “pioneer” title for Booth Dudes; Charisma +2 has a full section of male models for “costumed talent.” Still I doubt their outfits are as revealing as these (and none of the guys look like Raiden, so that possibility’s out).
about 10 months ago
ssshhhhhh dont’ tell him… I’m still going to make him wear the outfit!
about 10 months ago
Hey Ash! Morgan can be a booth bro, but he has to go shirtless.